Odicci Substitution / Personaliation Tags
Substitution / Personalisation tags are piece of code used into the email / success frames to embed the dynamic value of the corresponding field.
Some of the most and commonly used tags are below:
Field |
Substitution / Personalisation Tags |
| %%Email%% | |
| Email address | %%Email_address%% |
| Firstname | %%Firstname%% |
| Lastname | %%Lastname%% |
| Surname | %%Surname%% |
| Name | %%Name%% |
| Unique code | %%unique_code%% |
| Country | %%Country%% |
| Age | %%Age%% |
| Title | %%Title%% |
| Telephone | %%Telephone%% |
| Store | %%Store%% |
| Voucher | %%voucher%% |
| Secure Customer id | %%secure_customer_id%% |
| Experience id | %%experienceid%% |
| Drop Score | %%drop_score%% |
| Pinball Score (in Success Frame) | %%Pinball%% |
| Pinball Score (in Email Template) | %%pinball%% |
| Unsubscribe | <a href='-unsubscribe-'> Click here to unsubscribe from the list </a> |
Please note: All personalisation tags are case sensitive.