Getting Started - Instant Win

Introduction

Instant Win is a type of experience that allows customers to experience an interactive way of revealing or showcasing their rewards after performing an action. Actions can vary from Tapping, Swiping, Scratching, Peeling & Shaking. Instant wins can also be showcased through an interactive experiences like Spin Wheels, Jackpots, Opening a Letter & a Gift Box.

Set Up

Access the Instant Win module in Odicci.

• Go to Create New > Create Blank > Instant Win
• Name it, and select language

Design

1. If you wish to have some data capture then use the initial frame to set up a quick form to get started.
   • This data capture can be dragged to any point of the experience

2. Pick you Instant Win module
   • Click Add Frame > Select one of the module > Configure the module
   • Add CTAs on your success screens or any other elements to help you reach your KPIs

Adding Assets to the Studio

• Upload the background image and game assets to the Experience Design section.

Testing the Experience

• Preview the Instant win to test functionality.
• Play the game to demonstrate its features.

Add Prizes

Publishing the Experience

• Go live with the Instant win to make it accessible online.
• Play the Instant win in real-time to demonstrate its live functionality.

Viewing Reports

• Access the reporting tab to view all entries and customer information.
• See data such as duration, form fill-out time, date created, and more

Integrations

Integrating game data from Instant Win experiences with CRM or e-commerce platforms presents significant opportunities for enhancing customer engagement and business outcomes. By connecting game interactions to CRM systems, businesses can capture detailed insights, such as customer preferences, behaviours, and contact information, directly from gameplay. This enriched data can fuel targeted marketing campaigns, personalised offers, and segmentation strategies, enhancing the overall customer journey.

For e-commerce platforms, integrating game data allows for seamless reward redemption, tailored product recommendations, and streamlined purchasing processes. For example, customer preferences or prize selections can inform dynamic content on product pages, increasing conversion rates. Furthermore, game interactions provide a fun and engaging way to collect first-party data, which is increasingly valuable in a privacy-conscious digital landscape.

Conclusion

An Instant Win experience in Odicci combines interactive gameplay with data capture to engage customers and showcase rewards. After setting up the module, designing the flow, and adding assets, you can configure interactive elements like Spin Wheels or Jackpots and include CTAs to meet your goals. Once tested and published, the experience is ready for live interaction. Use the reporting tools to track performance and customer insights, and integrate with CRM or e-commerce platforms to maximise the value of collected data. This seamless process ensures a dynamic and engaging customer experience.

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